Diesel & Alex recently delved into the world of espionage with a 5 minute TVC for luggage maker Tumi and their new Latitude series. Rabbit teamed up with US agency EP+Co to create the elegant campaign, which stresses that no spy life is complete without a beautiful but rugged suitcase.
Starring Alexander Skarsgård of True Blood and Big Little Lies fame, the ad was shot on location on a single degree of Latitude as it follows him on his secretive mission across the world. The very exciting 21 days of continuous production saw us travel from the US, to Hungary, to Italy, and finish in Mongolia with one spy, one bag and a very dedicated crew.
Highlighting the diversity of travel experiences and the durability of the Tumi series; the campaign features Skarsgård travelling by vintage sports car, speedboat, propeller plane, train and camel, all with his unaffected Tumi in tow.
Follow the link below to see it for yourself.