Rabbit director Jeff Low teamed up with Droga5 London and mobile sports betting app Kwiff to show audiences ‘It’s perfectly normal. Until it’s kwiffed.’
Delivered with Low’s classic surrealist humour, the campaign explores scenarios that perfectly represent being kwiffed. ‘Kwiffing’ encapsulates the feeling of winning before you’ve actually won and reflects how users feel when betting with Kwiff thanks to its impressive offering over other apps.
The hilarious and beautifully crafted campaign is delivered over three spots and is charmingly narrated throughout by the multi-talented Low himself.
Creative Agency: Droga5
Creative Director: David Kolbusz / Rick Dodds / Steve Howell
Creative: Ed Redgrave / David Wigglesworth / Matt Butler / Ethan Bennett
Account Director: Jonny Price
TV Producer: Goldie Robbens
Film Production: Biscuit Filmworks
Director: Jeff Low
Producer: Toby Courlander
Executive Producer: Rupert Reynolds-Maclean
Cinematography: Ben Todd
Editor: Saam Hodivala @ Work
Post Production: The Mill
Sound Design: Munzie Thind @ Grand Central