In advertising it can often be a challenge to tell real stories in a genuine way, but Ant McPhail’s masterful storytelling in his latest campaign for Colonial First State proves that when it’s done well it is truly powerful.
Teaming up with the folks at Leo Burnett Sydney, Ant used real people and their parents to encourage audiences on the cusp of retirement to ‘Be Ready For Next’.
Through the power of projectors, Ant played priceless memories across spaces that were also of significance to each story’s lead. These captivating visuals perfectly complimented the heartfelt stories from each spot, proving Ant’s incredible eye for beauty and detail is always at the heart of what he creates.